Andrew Sampson, Stephen Fry and Social Media
Over on the MS Advertising site, my friend Mel Carson has a great interview with Andrew Sampson - who discusses social media and his part in the Stephen Fry phenomenon. Interesting interview which covers:
- How Andrew was inspired to set Stephen up.
- How they identified a social media need.
- How to balance content with different audiences.
- When to start monetizing and how to approach it.
- Being responsible with Social Media.
- Building your personal brand online.
- The scoop on the Untied Artists Network!
- How advertisers should think about targeting social media sites.
- Answers to a few of 300 (!) questions we were asked on Twitter.
- What it's like working with a national treasure!
