This occurred to me back at Christmas but was marked under ‘something to think about’. Actually, I say “occurred to me” but really I mean “hit me like a damp rag” when I saw and advert on TV that was essentially suggesting that the DVD of the film ‘Sex in the City 2’ would be ‘The ULTIMATE Christmas Gift’.

At this point I want to say I haven’t seen the film. I want to say that, but sadly I have. Well, at least watching the images on the screen of the passenger next to me on the return Nerd Bird from Seattle back in October. I was suffering from the long nod at the time (that limbo awake/sleeping experience that can only happen on a plane). Anyway, I couldn’t make head nor tail of it but it looked rubbish.

Though it doesn’t really matter if it was rubbish, or it was the Best Film Evah. Either way, it’s unlikely to be the ULTIMATE Christmas gift (definition). There’s a lot of competition for that coveted title. Had they said: “Look, if you have a friend who managed to watch the first one, isn’t embarrassed about it and you’ve got a little bit of money to supplement their gifts, then this is a real option.” then I’d be OK with that.

Point is that if we’re moving to a world of 140 Character communication we’re going to need better vocabulary than “r0x0r”, “ultimate”, “is dead”, “will change the world”, “fail”, “meh” and so on or we’re just not going to be able to develop the filters and qualitative tools that make those streams useful.

Meh.