The @Microsoft twitter account pointed me at this short post on some editorially placed tags in the September issue of Architectural Digest. The tags themselves are branded with the logo of the magazine, which (see Why Has The Barcode Never Changed? on a similar subject)

In itself, this is an interesting way of linking physical media to virtual media in a continuous way.

The tags themselves can be read by a variety of devices (even the iPhone). There’s more info and download mechanisms at the Tag site.

If you’re interested in Tag, then it’s ridiculously easy to use:

• Go to http://tag.microsoft.com
• Sign in with a Live ID
• Create a tag which might contain a URL, plain text or a phone number to call
• Print/Distribute the resulting tag
• Monitor the success of the tag from the dashboard

Meantime if you want to see a cool video of a very smart kid building a tag with Rubik’s Cubes then look no further (thanks to Mel)